NLT began working with UNIBET in 2022 in football with Theo Baker’s England vs Scotland series. We utilised Unibet’s existing football relationships to help amplify their various partnerships, including two matches at Ibrox and one at Elland Road. In 2024, we moved into golf, delivering the first event of its kind in the UK golf content space: the Seb On Golf Invitational. Twelve of the UK’s biggest creators competed for a £20k prize pot.
Off the back of that event’s success, NLT was appointed Unibet’s exclusive creator agency in golf, managing, advising and facilitating their creator strategy since 2025.
Creator content featuring UNIBET logo has amassed over 250M views
The Seb on Golf Invitational brought together leading creators from golf and beyond, creating some of the most engaging content in the space
The first Seb on Golf Invitational amassed 2M views on the dedicated YouTube videos, showcasing the appetite for unique creator-led golf content in the UK.
Utilise NLT’s creator network to drive awareness for UNIBET through high-impact visual and physical branding. By owning this space, UNIBET gained unique access to some of the biggest names in creator golf, putting the brand front and centre of the community.
Building on the success of the Seb On Golf Invitational, NLT took inspiration from the professional game and brought that same sense of brand presence into the creator space – with UNIBET hat and apparel branding activated across a significant portion of our creator network.
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