Since 2015, Next Level has been connecting brands and creators to build partnerships that matter.
Founded by Seb Carmichael-Brown, we saw the potential of the creator economy early on, with a focus on authentic connections that deliver real value.
Seb Carmichael-Brown is an entrepreneur, creator and business owner who has spent his career building brands and companies across sport, creators and digital media. His ventures span football and golf, from co-founding Hashtag United to founding Big Wedge with members of the Sidemen and Creator Golf Club with Rick Shiels, alongside building Seb on Golf and leading UK brand and talent agency Next Level Talent.
Through building digital communities, delivering creator-led campaigns and producing live events, Seb has seen first-hand how creators are reshaping the way fans connect with sport. Having built multiple brands to seven figures in revenue and audiences totalling millions of followers, his experience gives him a unique perspective on the relationship between creators, fans and brands.
Daryl has worked alongside Seb since the beginning of Next Level Talent and has played a key role in the agency’s growth. He leads the campaign team, overseeing the delivery of creator partnerships and building strong, lasting relationships with brands and agencies.
Known for his professionalism and dedication, Daryl combines commercial understanding with a hands-on approach, ensuring campaigns run smoothly and deliver for both talent and brand partners.
A former professional squash player, Daryl represented England over 100 times, won three Commonwealth medals and became both British Champion and a World Team Champion with England.
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