Ultimate Fan is a Fantasy football game that mixes FIFA style pack openings with FPL, giving the user a squad of players to choose from to compete against other players to win cash prizes.
As a brand new app and game launching in June 2021 for the Euros competition the target was to acquire as many new users as possible and take them on a path of higher engagement and become a premium paying user.
Initial goals of 20,000 achieved before end of the tournament.
New goal of 50,000 users by the end of the Premier League season as they launched the Premier League version of Ultimate Fan.
NLT helped directly deliver over 93,000 users of the platform including a strong % of paid subscribers that received additional content and player packs.
NLT utilised specifically chosen creators within the football space to promote UF across multiple platforms (YouTube, Instagram & Twitter). We worked with the client and creators to try and include interesting and relevant branded messaging within high performing content that converted strongly.
Our specialist knowledge of the space and the excellent relationships we have with creators means we are in a great position to facilitate hugely successful brand campaigns.
We are now helping them launch an NFL version in the US also.
Large brand uplift by working with the likes of Chris MD, Miniminter, Spencer FC, Theo Baker, Thogden, Ben Foster and Adebayo Akinfenwa.
Across platforms and creators on UF branded content.
